Our thoughts

This is our blog. The place where we share our views, opinions and industry updates that shape what we do and how we do it.

Please read, share and get in touch with us if you would like to know any more information.

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Amazon E-Commerce Platform: Ranking Strategy

By |May 12th, 2017|

AMAZON AS A SEARCH PLATFORM Amazon is a widely accepted source of credible information to the average online shopper. It is also a self-contained e-commerce platform - which operates in a similar fashion to other [...]

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Exact Match Close Variants

By |May 11th, 2017|

People love to get up in arms when Google makes changes to AdWords’ functionality. It’s a regular past time for SEM professionals who slowly see competitive advantage erode away like pebbles in a river. If [...]

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Rich Cards Roll Out Globally

By |April 13th, 2017|

A picture says more than a thousand words. Google’s latest global expansion on “Rich Cards” allows brands to stand out in mobile search results by featuring images more prominently to attract engaged users to their [...]

Google Mobile Interstitials Penalty

By |March 29th, 2017|

  Intrusive Mobile Interstitial Penalty Has Rolled Out   Always striving to improve user experience, Google has begun rolling out the intrusive mobile interstitials penalty as announced in August 2016. The penalty intends to lower [...]

Ranking For Position 0 – How to Appear As A Google Answer Box Snippet

By |December 15th, 2016|

As we have all seen in recent years, Google has expanding the implementation of a feature known as the “Knowledge Graph”, or Google Answer Boxes. These boxes of text and light imagery feature a snippet [...]

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Optimize Google my Business For Local Search

By |December 9th, 2016|

Recent changes in consumer behavior make local search a critical component of digital strategy. It’s estimated that 30-40 percent of all searches are made with local intent, and research from Google indicates that ‘near me’ [...]

Google Analytics Updates – October 2016

By |December 9th, 2016|

Google’s VP of Search Ads, Jerry Dischler, and their Senior Director of Measurement and Analytics, Babak Pahlavan spoke at SMX earlier in the month and discussed the upcoming changes to the Google analytics suite of [...]

How to Track Goals Across Multiple Campaigns in AdWords

By |December 9th, 2016|

One of AdWords latest features makes it easy to monitor and report on the performance of multiple campaigns that are working towards a common goal. Throughout the article we’ll share how to set it up [...]

Google Replaces AdWords Campaign Experiments (ACE) with Campaign Drafts & Experiments

By |December 9th, 2016|

AdWords Campaign Experiments (ACE) was introduced in 2010 as an easier way for advertisers to test for the statistically significant changes to campaigns. Prior testing was a manual process of duplication and analysis. ACE offered [...]