Universal McCann (UM) is a creative media agency that blurs the lines between media and creativity. Equal parts science and art, UM uses data to create media content that grabs consumer attention. UM is headquartered in New York City but operates in over 100 countries, and has a roster of satisfied enterprise clients including Coca-Cola, Johnson & Johnson, The Hershey Company, and ExxonMobil.
Initiative is the global communications arm of IPG Mediabrands. From insight and strategy, to media planning and buying, to analytics; Initiative innovators live by four principles: fast, brave, decisive and simple. Their global clientele includes Amazon.com, KoreanAir, Dr. Pepper and Miller Coors.
BPN is a world-class planning and media buying agency within the IPG Mediabrands family. As part of their offering, BPN manages their client’s media investments in order to drive audience engagement across consumer touch points. Helping brands create data-driven content and activate audiences are the core of everything BPN does. They manage over $1 billion in annual billings.